Rory Sutherland is an "advertising man" think AMC TV show Mad Men. What I tend to find about these individuals is that they see things in a different light. Think about it advertising is all about changing your perspective in order to get you to buy something.
The takeaway here is that investing shares at least one similar trait in that you have to have perspective on your specific investments. What is your trading strategy, what is your edge or angle, how likely are you to change your perspective?
I've always said that you need to know what you own and why. Having that perspective will help benefit you in being a successful investor.
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