People are willing to do a lot in order to secure a job that they can feel good about even taking a pay cut.
Via Fast Company article here, Talent Report: What Workers Want in 2012 from Net Impact, which surveyed 1,726 college students about to enter the workforce as well as employed four-year college graduates (including Millennials, Generation X, and Baby Boomers) on their life goals, job satisfaction, and desire to have an "impact job."
- Somewhat surprisingly, current workers said that having an impact job was more important than having children, a prestigious career, wealth, and community leadership. The top two most important things to have for happiness: financial security and marriage. Financial security still matters more than making a difference, but wealth isn’t important for people if they can do some good.
- That’s especially true for students: 58% of student respondents say they would take a 15% pay cut to “work for an organization whose values are like my own."
- Almost 60% of students also expect to have multiple job offers to choose from (that may be a little overly idealistic); 37% believe they can make a positive social or environmental impact within five years.
- Among current workers, work/life balance is the most important aspect of an ideal job. A positive environment is the second most important piece (it’s most important overall for students), and interesting work is third. Having a prestigious employer is the least important piece.
- There are a few big differences between students and workers: 50% of students say it’s important to have an employer that prioritizes CSR, while only 38% of current workers care. Half of current workers care if their job helps make a better world, but 65% of students care.
- Overall, women care more about impact jobs than men: 30% of women say they would take a pay cut for an impact job, while 19% of men say the same thing. And 60% of employed women believe that working for a socially and environmentally conscious employer is important, compared to 38% of men.
- In spite of the student population’s idealism, Boomers are most likely to vote (73% compared to 43% of students in the last year), boycott a product or company, or volunteer outside of work.
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