The science of financial planning for women

I'm not quite sure how this article ended up on my desk because usually I do not find research topics from the 
Calgary Herald.  Nonetheless I thought that this would be a good piece for all of my female client and readers.  There is a difference in setting up financial plans between women and me.  Specifics statistics that you need to take into account;

1. Women live longer than men
2. Woman on average make less than men
3. Woman take time out of their careers during their prime earnings period to take care of children

Via the Calgary Herald piece here

• From the time she is a teenager to the time she lives in an old age home, the No. 1 skill that will make a woman more financially successful is learning how to negotiate, says Tracy Theemes, a financial adviser who organizes the Wealth Academy for Women seminars.
• "Women see money as a means, not an end," Theemes said, adding that when women come to see her for financial advice, the first thing they always mention is their family - whether they're married, single or divorced and whether they have kids.
• "Those same women who will know to a penny what their grocery bill is, will have no idea what type of mortgage they have, or what the asset allocation is on their RRSPs," Theemes said.