Monday, October 15, 2012

Apple’s Retail Army, Long on Loyalty but Short on Pay

This story about Apple's retail employees originated in the NYT by writer David Segal.  I picked the story up via CNBC.  Segal goes into great length and detail regarding the plight of the Apple Store employee who carries a great since of pride and loyalty towards the company, but makes peanuts considering the revenue and the profits generated by the company.  I supposed you can say the same things about the Chinese workers who actually manufacture most Apple products.

Full story here

  • About 30,000 of the 43,000 Apple employees in this country work in Apple Stores, as members of the service economy, and many of them earn about $25,000 a year. They work inside the world’s fastest growing industry, for the most valuable company, run by one of the country’s most richly compensated chief executives, Tim Cook. Last year, he received stock grants, which vest over a 10-year period, that at today’s share price would be worth more than $570 million.
  • By the standards of retailing, Apple offers above average pay — well above the minimum wage of $7.25 and better than the Gap, though slightly less than Lululemon, the yoga and athletic apparel chain, where sales staff earn about $12 an hour. The company also offers very good benefits for a retailer, including health care, 401(k) contributions and the chance to buy company stock, as well as Apple products, at a discount.
Apple Store Opening In Rome
Getty Images
  • “It’s interesting to ask why we find it offensive that Wal-Mart pays a single mother $9 an hour, but we don’t find it offensive that Apple pays a young man $12 an hour,” Mr. Osterman said. “For each company, the logic is the same — there is a line of people eager to take the job. In effect, we’re saying that our value judgments depend on the circumstances of the employee, not just supply and demand of the labor market.”

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