Here is a good piece in the Motley Fool estimating the growth rate of market cap potential of Apple. Apple it set to hold it's next earnings call on January 24th. Usually Apple blows out there estimates which put this article in context.
Apple has been on a run since the end of November going from the low $360's up to over $420. The stock is still relatively undervalued using most fundamental metrics. Probably the best way to play Apple is with calls which limit your downside exposure. Remember even a great stock can experience pain if the rest of the world goes into the tank.
Full disclosure DWCM fund owns Apple call options, no personal ownership
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