Websites Vary Prices, Deals Based on Users' Information

Have you ever noticed the variation in pricing among online retail sites?  Have you ever wondered why?  Personally I have seen prices for items on Amazon change by the hour.  This WSJ article takes an in depth look at the why and how of online pricing.

In case you were wondering, price discrimination is perfectly legal as long as it does not discriminate based upon race, gender, religion, etc.  Case in point an airline can charge you $400 for a plane ticket while the person next to you only paid $200.

This article can give you some additional insights as to what to look for in online deals and also provides details on how some of the mentioned companies look to maintain or increase profitability.  Maybe some of these methods could work for you business owners out there.