Here are the highlights that I drew via the Atlantic piece
- JOHN CACIOPPO, THE director of the Center for Cognitive and Social Neuroscience at the University of Chicago, is the world’s leading expert on loneliness. “For the most part,” he says, “people are bringing their old friends, and feelings of loneliness or connectedness, to Facebook.” The idea that a Web site could deliver a more friendly, interconnected world is bogus. The depth of one’s social network outside Facebook is what determines the depth of one’s social network within Facebook, not the other way around. Using social media doesn’t create new social networks; it just transfers established networks from one platform to another. For the most part, Facebook doesn’t destroy friendships—but it doesn’t create them, either.
- “The greater the proportion of face-to-face interactions, the less lonely you are,” he says. “The greater the proportion of online interactions, the lonelier you are.” Surely, I suggest to Cacioppo, this means that Facebook and the like inevitably make people lonelier. He disagrees. Facebook is merely a tool, he says, and like any tool, its effectiveness will depend on its user. “If you use Facebook to increase face-to-face contact,” he says, “it increases social capital.” So if social media let you organize a game of football among your friends, that’s healthy. If you turn to social media instead of playing football, however, that’s unhealthy.
- “Facebook can be terrific, if we use it properly,” Cacioppo continues. “It’s like a car. You can drive it to pick up your friends. Or you can drive alone.” But hasn’t the car increased loneliness? If cars created the suburbs, surely they also created isolation. “That’s because of how we use cars,” Cacioppo replies. “How we use these technologies can lead to more integration, rather than more isolation.”
Phillip Toledano |
- The problem, then, is that we invite loneliness, even though it makes us miserable. The history of our use of technology is a history of isolation desired and achieved. When the Great Atlantic and Pacific Tea Company opened its A&P stores, giving Americans self-service access to groceries, customers stopped having relationships with their grocers. When the telephone arrived, people stopped knocking on their neighbors’ doors. Social media bring this process to a much wider set of relationships. Researchers at the HP Social Computing Lab who studied the nature of people’s connections on Twitter came to a depressing, if not surprising, conclusion: “Most of the links declared within Twitter were meaningless from an interaction point of view.” I have to wonder: What other point of view is meaningful?
- The beauty of Facebook, the source of its power, is that it enables us to be social while sparing us the embarrassing reality of society—the accidental revelations we make at parties, the awkward pauses, the farting and the spilled drinks and the general gaucherie of face-to-face contact. Instead, we have the lovely smoothness of a seemingly social machine. Everything’s so simple: status updates, pictures, your wall.
- Nostalgia for the good old days of disconnection would not just be pointless, it would be hypocritical and ungrateful. But the very magic of the new machines, the efficiency and elegance with which they serve us, obscures what isn’t being served: everything that matters. What Facebook has revealed about human nature—and this is not a minor revelation—is that a connection is not the same thing as a bond, and that instant and total connection is no salvation, no ticket to a happier, better world or a more liberated version of humanity. Solitude used to be good for self-reflection and self-reinvention. But now we are left thinking about who we are all the time, without ever really thinking about who we are. Facebook denies us a pleasure whose profundity we had underestimated: the chance to forget about ourselves for a while, the chance to disconnect.
No comments:
Post a Comment