Amazon vs The World

Solid piece of data by Nii Ahene at CPC Strategy Blog. Amazon is certainly trying to compete in a plethora of different markets but at what cost?  Their profit margins continue to erode and they rely heavily on gaining you as a customer and then expecting you to latch onto their content/products for life (not very different from Apple). With Apple however they are at the tipping point I believe in gaining market share while maintaining robust profit margins within the industry.  Apple is not selling an iPad for next to nothing compared to an Amazon Fire with little or no margin.