5 Reasons Why Facebook Drives Consumer Buying

Nice infographic by Jeff Bullas in which he details the impact of social sharing on consumer purchases

1. Social Sharing is a Vital Activity for Discovering What to Buy

2. Social Sharing Causes Consumers to Act

3. Positive Social Sharing Creates a Virtuous Cycle of Sharing and Purchasing

4. “Social Proofing” – Increases Confidence in Buying

5.  Match the Motivations of Sharers to Share with the Motivations of Shoppers to Act



Source: Sociable Labs