5 Ways Brands Use Pinterest To Authentically Connect

I have yet to use Pinterest personally but I know that clients and readers do.  When I come across articles such as this 5 Ways Brands Use Pinterest To Authentically Connect that I believe could add value to you the client or reader I post it.  In some ways this is very similar to how Pinterest works.

The author notes "if you don't think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time."  This advice and point of the article is really about strategy which can be applied to any business.  

• Defining Your Ideal Client
• What Does Your Ideal Client Want?
• Becoming a Source of Valuable Information
• Your Action Plan

• Create your ideal client profile(s).
• Brainstorm the needs and wants of your ideal client(s).
• Make a list of ways that you can solve or share on
• Pinterest, to help out your ideal client.
• Regularly remind yourself that social media is a means to an end--not an end in and of itself.