This is a good post at Barron's that shows you how the varying investment thesis' can be so different person by person. The article makes some very good points surrounding Apple's current strangle hold on some markets and the dominance of their ecosystem. I own a few Apple products and love them. However when it came time to buy a new computer last year, I originally bought a MacAir but after a week using it, I decided that the learning curve just wasn't worth it. Instead I bought a similar Lennovo ultra weight laptop that I really like. However, I have had nothing but problem with it.
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